Building Awareness For
B2B Businesses Through Content Marketing Services
Awareness is the first step in the journey
to becoming a customer
Do you want to be synonymous with what you do
Great… Then you need to work on your awareness and how your potential customers perceive your company, brand, and products.
Awareness and perception shifting is a long game, a bit like “Risk”, you make all the right moves and eventually you dominate the world.
Why is it the long game?
Because it takes time to build authority, trust, and a reputation, and without those you won’t build awareness that is sustainable.
Read on to find out how awareness builds in the B2B Manufacturing space.
Already well known in your sector… you probably need to look at increasing the demand for your product.(Link)
Building Awareness
As a general rule, we build content, distribute it through the appropriate and available channels, and over time that cascades.
What does that look like?
When people start talking or sharing about you, the awareness builds.
Then you layer on top thought leadership, credible source material and make yourself stand out, improving their perception of your company and products.
Our Offering
Our awareness and perception packages come in 4 sizes depending on your need. They include the right combination of:
Blogs, Email newsletters, social content, graphic templates created, SEO, Landing Pages, LinkedIn Article / Newsletter Creation, Video And Written Testimonial Platform, Press Releases, Commentary and Distribution, Reporting, and Planning Calls.
If a package isn’t enough, we have additional bolt ons we can add to customise your package so that it is perfectly tailored to your needs at any given time.
Bolt Ons include:
- Thought Leadership Pieces
- Infographic
- Case Studies
- Additional Landing pages / New web page content
- Additional Blogs
- Additional LinkedIn Article / Newsletter Creation
- Additional Email newsletters
- Additional Social Posts
Do you fit in one of
these groups?
If you do, you should be a good fit for working with us. (If you don’t, still contact us, we have a little black book of agencies and suppliers and we are more than happy to talk to you about your challenges and requirements and introduce you to the right people).
Who we've done it for
Awareness Packages
Your goal for awareness should be to become the only one they are talking about, shift the perception to focus on you, become the industry noun.
Our Fractional Awareness team services includes:
- Doubling the volume of engaging blog posts
- Targeted email newsletters
- High-quality LinkedIn content
- Detailed engagement reporting
- Graphic design
- Core content strategy
- Video testimonial platform
- LinkedIn newsletter/articles
- Press release and distribution
- Commentary in media outlets
- Intensive SEO
- Increase in all content produced
- Content strategy calls
- Competitor tracking
At this point, you have not only a content resource, but a content team backing you up.
Our Advanced Awareness content package adds on top of core, it becomes an intensive option, which will have you pushing forward and past your competition:
- Doubling the volume of engaging blog posts
- Targeted email newsletters
- High-quality LinkedIn content
- Detailed engagement reporting
- Graphic design
- SEO
- Core content strategy
- Video testimonial platform
- LinkedIn newsletter/articles
- Press release and distribution
- Commentary in media outlets
Our Core Awareness service includes everything that you need to get started, and everything you would typically get from an internal resource, with the added bonus of technical expertise to implement SEO:
- Crafting engaging blog posts
- Targeted email newsletters
- High-quality LinkedIn content
- Detailed engagement reporting
- Graphic design
- SEO
- Core content strategy
- Video testimonial platform
Our Essential Awareness content creation services include the following to get the needle starting to move:
- Crafting engaging blog posts
- Targeted email newsletters
- High-quality LinkedIn content
- Detailed engagement reporting
It is all about email! Still one of the most powerful channels available, because you own the data. We believe in it so much that we decided to make this package UNLIMITED!
Email marketing is well known to return significant and improved awareness, ultimately leads to demand.
Experience hassle-free email marketing with our ongoing management service.
What’s included in Starter Awareness:
- Data Audit and Verification: Have your data cleaned and verified before we start.
- Email Marketing System: Don’t have a platform? We’ll set one up. Already have a platform? We’ll conduct a performance audit and optimise it for your campaigns.
- Newsletter Template Creation
- Email Key Dates and Topic Suggestions
- Header Graphics Template: Professionally designed header graphics.
- Unlimited Emails (Fair Usage Applies): Send as many campaigns as you need, with a minimum of 5 working days between sends.
- Simple Scheduling: Book your campaign by Wednesday for it to be ready the following week. Need a campaign out in a hurry… book an express email.
- Easy Requests: Submit your copy and specific images through our user-friendly portal.
- Weekly Reminders: Never miss a beat with reminders to submit your requests.
- Customisable Options: Enhance your package with our bolt-on services.
WHAT MARKETING
FRAMEWORK DO
WE USE?
We work with our own TEM framework, which encompasses, Targeting, Engagement, Measurement, each broken down into their own subframes, with supporting methodologies.
FAQS
How do we work with you?
We go through a thorough onboarding process to learn about you, your products, and what your goals are (and more), we embed into your team, and are an extension of your own team.
What if we don’t need the same thing every month?
That is easy, we work with you to pin down the package that ticks your boxes on a regular basis, and then bolt on what you need… when you need it. Typically in the strategy packages we work in 3 month blocks, we have found that less than this, and we don’t get enough time with you.
Do you use AI to produce content?
We have a strict and structured AI usage policy in place, which we can share with you. We do use AI, we use it as part of the analysis and review process, and as part of the ideation process.
Can we use you purely as an extension of our own team?
Yes, we are an inhouse resource for you, where and when you need it. The awareness packages have a level of direction and strategy incorporated, but we follow your overall strategy where needed. We can expand the strategy work to incorporate a fractional strategy offering.
Testimonial
Phil and his team were incredibly helpful getting our marketing at Playwell Bricks on track and organized. They helped us to focus in on the fundamentals and provided a great network of people to help get it up and running. Over a several month period he aided us in establishing an email list, grow our LinkedIn audience, design a new, more useable website and much more. I would recommend Philip and the team for any new businesses that need that leg up to help get their marketing plan started.
Jason Pyett - (Playwell Bricks )
CEO
Ready to collaborate and elevate your marketing game?
If you are struggling with awareness and perception of your company or product, book in a call, we can unpack your challenges and start designing your solution.