Why is Carbon Conscious Marketing Important?
As of writing this blog, we have 8 years to make a difference, by 2030, the damage that we will have done to the human race, the planet and our ecosystem will be irreversible.
We need to make a change, we need to do it now.
As marketers, and quite specifically digital first marketers, we want to be helping businesses lead the change.
If every small business, all 90% of all businesses made one little change and improved their digital marketing, not only would their marketing become better, they would lower their carbon footprint, one activity, one person visiting them at a time. And this can also lead to increase profitability.
It is not a one hit fix; it is a digital cultural shift.
We are not doing it just because we need to save the planet, but because we need to fix a way of thinking, digital marketing can chip away at your footprint if made to be more efficient, it has the benefit of improving your marketing, which is good for your business, at the same time as improving your carbon footprint.
Reduce the digital waste, add to the global revival.
What is Marketing Managed (Bacon Marketing) doing towards becoming more sustainable and bringing carbon conscious marketing forward?
Right now, we are trying to bring about a double hitter within digital marketing.
Step 1, we focus on making your digital presence more streamlined, faster, lighter and more effective.
By completing step 1, we will be making companies digital marketing more effective, speeding up response times, making Google happier, improving peoples experience of your website, emails and social and as a bonus, improving your SEO. We can lessen your marketing impact, while not losing what you need.
All this will potentially improve profitability, through the improved experience, make your people’s lives easier when managing the digital marketing and for those directing people to the digital marketing channels, their lives are improved through less resistance to use it.
And the second hit, reducing your carbon footprint, 1 click, 1 email, 1 social post at a time.
We are also committing, from April 2022, a tree planted for each client worked on that month, every month and we will be undertaking Carbon Literacy training too. And additionally, we are contributing to both international (at the time of writing, focused on Ukraine) and local causes, in both time and money.
We have already moved our website and domain hosting to a green powered hosting company with offset through tree planting.
We are also still 90% remote across the team to keep travel down and where possible using public transport for major distances.
We have discussed with our office landlords about power, our offices are lit with energy efficient lighting, common areas are on movement sensors and heating has been upgraded to efficient fully controlled electric heating and increased insulation. Our energy supplier is a business green supplier. Their next planned upgrade to the building is solar.
Ready to start making a change to your digital marketing and carbon impact?
We are ready to hold your hand and help you make the change, if everybody made just these small changes, it would have a colossal impact. 90% of businesses are small businesses, small business can make the change a reality.
Drop us a message and let’s get started.
We are Beyond
Marketing Managed (Bacon Marketing) provides a full review, streamlining and optimisation service that will take your marketing and advertising to the next level.
Please see our range of services or complete the form to discuss your needs with us.
Straightforward Approach
We always start by finding out about your business, its unique, then we get to work on planning, building your strategy and adding sizzle to your marketing.
Our combined backgrounds are a combination of both generalist and digital marketers, largely focused on digital marketing and also how it can be blended with offline marketing. It has meant that we have had to be hands-on and strategic.
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For a deeper look, read what carbon conscious marketing is.
