Marketing
for B2B
Engineering and Technology Businesses
Marketing Strategy, Awareness, and Demand Capture
Are you the “Go-To”
of your Industry yet?
Yes… Marvellous, you probably don’t need us (but you might want us).
No… Then your market doesn’t yet see you the way your best customers do. That’s an awareness and perception problem. It’s fixable.
Fix it, and demand follows. People start contacting you and asking about your products, and you move them through their buying journey with multiple tiny conversions, each one measured.
How we make it
Work for you
Strategy and management underpin everything else. Without them, you fall back on reactive marketing. It doesn’t serve you well and it isn’t consistent. With them, you get a plan the whole business can see, follow, and hold to account.
Sick of feast or famine? A full, growing pipeline starts with awareness. Build it now and growth becomes predictable later. Stop marketing for this month’s numbers. Start building what the business will need in two years.
Strategy set. Awareness building. Now capture the demand that’s already out there, nurture it, and be front of mind at the exact moment your customer is ready to buy. Not before, not after.
We don’t hand you a menu of marketing tasks. We design, build, and govern a complete marketing system for your business, and you see all of it.
It starts with an audit and a strategy, so you know where you’ve been and where you’re going. Then a tactical plan that turns strategy into campaigns. Organic activity that builds a foundation you own. And systems that capture and nurture your ideal clients. Each part works on its own. Together, they compound.
At every stage you can see the whole funnel: what each part is doing, what it’s producing, and why. You make decisions on evidence, not instinct. That visibility is the point. Most businesses have never seen their marketing laid out as one system they actually control.
Do you fit in one of
these groups?
If you do, you should be a good fit for working with us. (If you don’t, still contact us, we have a little black book of agencies and suppliers and we are more than happy to talk to you about your challenges and requirements and introduce you to the right people.)
Who we've done it for
Anyone can do marketing activity. We spent years engineering the system that makes it repeatable, measurable, and accountable.
TEM
Three phases: Target, Engage, Measure. Target the right audience, engage them with substance, measure what actually moved. TEM makes awareness accountable rather than hopeful.
ACT(ive) PROD(uction)
Seven steps: audit, compare, strategise, plan, execute, measure, iterate. ACT PROD is the operating system for your marketing. Nothing happens on a whim. Every action has a place in the sequence and a reason to exist.
Along with our marketing frameworks, we use a customised operational matrix so you know at any given time, where you are in the process, and each action follows that matrix.
What the system produces: 35% growth in organic search. 85% more total visitors. UK and European brand awareness up 40-50% in 12 months. That’s Suncombe, running on this system. £4.5m of pipeline, surfaced from data Mahr already owned but couldn’t see because it sat in disconnected systems. Not activity reports. Evidence you can put in front of a board.
Testimonial
Marketing Managed have an immense depth of knowledge across the breadth of marketing and I've yet to find a project they don't know how to proceed with. They think outside the box, and mixes traditional marketing with digital for huge impact. Most importantly, they are marketers who knows how to SELL. They turn up, and show up. Consistent, caring, and able to turn complex strategy into simple steps. I'd recommend Marketing Managed to anyone who needs marketing without the BS.
Paul Banks
Consultant
Struggling with awareness, perception, demand, or those mid-funnel conversions? Book a call. We’ll unpack your challenge and start designing the system around it.