Marketing Strategy
for B2B
Engineering and Technology Businesses
Going in the right direction,
with confidence
Marketing is both complex and expensive to get wrong. This is why you need a strategy behind your marketing.
Putting together all the channels, is important, but making sure they all work together is when the magic happens, and this is why you need a strategy behind your marketing.
Typical challenges when it comes to marketing strategy include:
- Poor return on marketing spend
- Unclear what is working and what is not
- Poor quality leads
- Budgets are difficult to defend
- No clear definition of roles and responsibilities
Why is it the long game?
Because it takes time to build authority, trust, and a reputation, and without those you won’t build awareness that is sustainable, which means you won’t be capturing your share of the potential demand.
And that all comes down to not having the right marketing strategy in place.
Not being seen by your target market, and not owning enough of the attention… you need to look at improving your marketing strategy and directorship.
Ready to start working your marketing in the right direction
Marketing Framework
We work with you to create a marketing strategy through our bespoke ACT PROD (Audit, Comparison, Tactics, Plan, Run, Orbit, Duplicate) strategy framework that aligns with your business goals, fosters interdepartmental collaboration, and keeps everything on track.
- Benchmark and measure marketing results
- Auditing of channels and activities
- Improve quality of incoming leads
- Justify and plan budgets, with targeted results
Our Offering
Our strategy and fractional marketing director service packages come in 4 sizes depending on your need. They include the right combination of:
Marketing calls, audits, analysis, strategy setting, improvement roadmaps, recommendations, face to face sessions, planning, external supplier management, and more.
If a package isn’t enough, we have additional bolt ons we can add to customise your package so that it is perfectly tailored to your needs at any given time.
Bolt Ons include:
- Face To Face Day Sessions
- Documented Campaign Outline and Step by Step Playbook
- Audit
- Audit Refresh
Do you fit in one of
these groups?
If you do, you should be a good fit for working with us. (If you don’t, still contact us, we have a little black book of agencies and suppliers and we are more than happy to talk to you about your challenges and requirements and introduce you to the right people).
Who we've done it for
Strategy Packages
Marketing is both complex and expensive to get wrong. This is why you need a strategy behind your marketing.
Providing a more tactical fractional resource at a marketing director level to optimise campaigns, and round out strategies prior to implementation, when a retained fractional marketing director would be too much.
It is also available as a monthly rolling arrangement
It includes a mix of:
- Tactical and brainstorming meetings
- Competitor analysis
- Improvement roadmaps
- Strategic updates
- 1 to 1 workshops
- Recommendations
- Campaign optimisation
- Training
Combining both essential and core, and then adding a dedicated fractional director, gives you the ultimate marketing strategy and tactical resource.
It includes a mix of:
- Weekly marketing meetings
- Month face-to-face, and board meetings
- Managing partners and reporting
- Regular and ongoing marketing audits
- Strategic updates
- 1 to 1 workshops
- Campaign-specific, rolling monthly agreement option available
Our Core Strategy Service builds on the essentials is designed to provide a wider strategic approach to raising your marketing efforts.
It includes:
- Strategy setting
- Competitor analysis
- Hands-on task-orientated support
- Quarterly face-to-face meetings
- Detailed planning and task assignment
- Campaign optimisation
Our Essentials Management Service offers a structured and comprehensive approach to your marketing needs.
It includes:
- Regular marketing meetings
- Continuous support for any challenges via support desk
- Detailed planning and task assignment
- Project management tools to keep everything on track
WHAT MARKETING
FRAMEWORK DO
WE USE?
We work with our own ACT PROD framework, which encompasses, Audit, Comparison, Tactics, Plan, Run, Orbit, Duplicate, each broken down into their own subframes, with supporting methodologies.
FAQS
How do we work with you?
We have a very defined process for strategy, we start with an audit, then move on to setting the strategy, and finally, designing campaigns that align with the overall strategy and goals for your business and your marketing
What if we don’t need the same thing every month?
That is easy, we work with you to pin down the package that ticks your boxes on a regular basis, and then bolt on what you need… when you need it. Typically in the strategy packages we work in 3 month blocks, we have found that less than this, and we don’t get enough time with you.
Can we do just 1 month?
We have a month one option, it is less strategic, more tactical, hands on fractional marketing director resource, purely to get your campaigns off the ground, these can be booked, month by month.
Can we use you purely as an extension of our own team?
Yes, we are an inhouse resource for you, where and when you need it. The strategy packages are focused on that, strategy, along with fractional director services and even day to day management.
Testimonial
Phil is always available, friendly, professional and very reliable. Methodical in his approach, diligent and patient he always puts his clients marketing requirements 1st. Phil has built a strong network of marketing suppliers and resources so he delivers the goods on budget with a BIG smile. Give him a call if your marketing is under performing then speak with Phil & Marketing Managed
Neil Edwards (Axon Rides)
Head of Sales
Come brainstorm
with our team
If you are struggling with your marketing strategy and need to get more out of what you are doing, book in a call, we can unpack your challenges and start designing your solution.