The Client
Suncombe are precision engineering specialists in clean-in-place, sterilise-in-place, and bio-waste decontamination systems for pharmaceutical, research, and high-security facilities.
When Suncombe first came to Marketing Managed, they thought their main challenge was lead generation. But once we dug deeper, it became clear that this was only one part of the challenge, and a very common one across engineering-led manufacturers. The other challenge was raising awareness with a wider audience. They had marketing activity covering all the right elements, PR, SEO, Paid, Email, but it needed connecting. Their CRM was also underutilised, and plans were short and specific. They wanted a fresh set of eyes on it.
The Approach To Engineering Marketing
We started with a full audit of every channel to understand exactly what was happening and where the gaps were. That uncovered the need for a single source of truth for their data. We merged and cleaned up two separate databases, consolidated everything into Zoho CRM, and integrated their website forms so nothing slipped through the cracks.
From there, we built a joined-up marketing strategy that included:
- Regular email marketing and lead nurturing sequences
- LinkedIn outreach and consistent posting on both company and director profiles
- Organic search optimisation alongside a small but highly targeted paid search campaign
- Chatbot implementation to capture leads outside working hours
- Event planning and merchandise support
- Regular auditing and planning sessions, to include other agencies and the wider team.
- Ongoing website management with a focus on conversion
The Engineering Marketing Results
- Within the first year, Suncombe’s website traffic grew by 57%, driven mainly by organic and paid search improvements.
- Email campaigns began generating significant sales-qualified leads, including a £4m system enquiry within 20 minutes of one send.
- The chatbot now produces a steady two to three high-value leads per month, which for a business with a multi-year sales cycle and multi-million-pound products, was a good place to start growing the volume they need to achieve their long-term business goals.
The Relationship
Today, we work with Suncombe as their fractional Head of Marketing, running ongoing campaigns, managing outreach, and ensuring every channel is working together.
“We love working with the team at Marketing Managed, they provide both the service we need, and also contribute ideas beyond the scope, even when its not something that they provide. They are constantly evolving our marketing, and making sure we are included in the mix, taking out knowledge and reputation, and amplifying it to our audience” – Dave Adams – Director – Suncombe
The Takeaway
For Suncombe, the biggest shift wasn’t actually adding more marketing activity. It was bringing structure, consistency, and focus to what they were already doing. That’s the power of an outside perspective and a plan that connects every moving part.
