What’s the fuss about ALT text
Quite simply, alt text or alternative text, tells people what the image or link is either showing you or is going to take you to.
Now for the majority of people, this is not a requirement to be able to see, but for Google, Google doesn’t know what you’re going to be showing and it doesn’t understand that the image you’re showing is the image of a pig unless you tell it that is an image of a pig. It doesn’t know that the link is going to take you to a page on your website about pigs unless you tell it, it is a page about pigs.
By adding alt text to your images and links you’re being much more descriptive to Google, about the content on your page and in your emails.
Add to this, by including alt text there is a fallback if you haven’t included captions on your images or descriptions on your links that screen readers are able to pick up on, making your content more accessible and inclusive.
From an SEO (Search Engine Optimisation) point of view, putting a short descriptive piece of text about an image or a link can help your page rank for your target keywords if you incorporate them into the alt text.
So why wouldn’t you do it?
These simple changes can make a difference to your SEO they can make a difference to your accessibility they can make a difference to your audience’s experience with you.
And the best bit, if you can do it yourself, you don’t need to have a masters in marketing to do this, log into the back end of your website select the images that you want to change the alt text on, and add your alt text. In the next email that you send out make sure you add the alt text to your email images. Make it part of your content process and watch the results expand.
The biggest challenge here is time, the results don’t happen overnight, if you’ve never done it before there’s a lot of work to do, set aside some time to start working on it, or alternatively outsource it and have it done for you.
Want to know more? Watch the full video below!
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